Keywords in SEO play a pivotal role in enhancing your visibility online. So what exactly is an keyword in SEO? Let's break it down.

In digital marketing, a keyword is a word or phrase that read more users enter into search engines when they are looking for a specific service, product or information. SEO heavily depends on the use of these keywords to rank websites.

The magic behind SEO keywords lies in their ability to connect what users are searching for to the content that your website offers. Effectively using these keywords will help lure the right audience and enhance the likelihood of turnover.

Having established what we mean by the term of an SEO keyword, let's look at methods for efficiently using keywords. Enhancing the use of keywords requires a balance. You want to include relevant keywords to get the attention of search engines but not overuse your content with them.

One way is to place the keyword in your content’s title. This not only helps in ranking, but also makes your content more relevant to the searcher's query. Consider also using keywords in the meta description and headers of your website, as these are points where search engines tend to look.

It's also essential to choose keywords that connect with your audience. This means understanding how they communicate, their search behaviors and their wants.

To conclude, a well-chosen SEO keyword can act as a bridge between what a person is looking for and the service or information you provide. It's a critical tool in achieving success in the cut-throat world of digital marketing. However, success hinges on its effective and balanced use.